- s a f e - m o d e -

After discovering that one third of Lyft's driver's and 60% of their passenger's are female, I wanted to present a solution that would allow them to test-drive (no pun intended) a model that would allow for female-identifying drivers and passengers to request a ride from other female-identifying driver's and passengers. This function could be switched on and off so users and drivers won’t be limited to the selection, but would have the option to switch it on as needed.
Lyft’s marketing edge is their diverse and easy-going approach to ride sharing, however this has been a feature that has been missing despite the requests from drivers and passengers alike. The demand for this feature has allowed for the emergence of several female-only ride share platforms across the U.S. over the past 3 years, however Lyft being one of the largest ride sharing platforms largely populated by women has yet to launch an in-app safety feature for it's users. 




Directed / Designed / Animated by:
Naomi Hia

Adobe After Effects / Maxon Cinema 4D

'The Great Pranks' by soundroll


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