NOVAWAVE LLC. (inactive 2021)
Novawave LLC began as a tiny boutique with a focus on physical product design and packaging. Originally launched in 2020, the brand was an evolution of a side project I started in college in 2015 — selling handmade crochet tops to cover design printing costs.
Over time, it became a creative sandbox where I could explore product design, brand storytelling, and sustainable packaging on my own terms. The name combines “NoVA” (Northern Virginia) and “wave,” nodding to the brand’s beachwear roots.
During its run, Novawave sold over 1,000 units and fulfilled 300+ direct orders - from product development and art direction to operations, sales management, and fulfillment.
➸ PACKAGING
Packaging was treated as an extension of the brand’s visual and identity - thoughtfully designed to deliver a cohesive, premium unboxing experience. From product sleeves to shipping mailers, every touchpoint reinforced brand values around sustainability and craft.
Compostable materials, including transparent vellum sleeves and rigid cardboard mailers, were intentionally selected to align with customer expectations and position Novawave as a modern, environmentally conscious boutique.
