< BACK // INFOGRAPHICS// Acxiom Analytics Environment (AAE) Infographic Static long-form infographic explaining data process and flow. Overall Marketing Objective: Create an infographic that enables CST and sales members to have confident discussions with clients about data and how it is used. Project timeline: 3 weeks Role: Designer Deliverables: -long form infographic in PDF or JPG format Design decisions: Stakeholder provided long-form infographics as references for what they were hoping for in terms of final deliverables. After consulting with the team we decided to move forward with an illustrated style using infographics such as this one from Lemonly as inspiration. ​ source: https://lemonly.com ​ Brand colors: Typography: outline lo-fi sketch final prototype Final infographic Classic long-form static infographic Corresponding PPT Graphics

< BACK VFX Director/ Creative Direction: Will Hoopes Animation: Naomi Hia ​ Modeled in Cinema4D

< BACK 3D COVER ART Modeled and animated in Cinema4D

< BACK // KASASA / B2C MARKETING DESGIN // B2C MARKETING DESIGN I was brought on to the Kasasa B2C digital marketing team in 2019 to help implement and scale all creative initiatives for their new Acquisition marketing program, ORB Marketing. This program utilized Kasasa's existing marketing channels/resources and bundled them into a turn-key multi-channel product. This program took the uncertainty out of marketing investments and put that directly into a package that guaranteed results - utilizing award-winning and consumer-tested creative and included consistent optimization efforts by Kasasa's marketing team. This program launched at the start of 2020 and was a huge marketing success, winning the 2020 FinTech Breakthrough “Banking Innovation Award” , and converting a large portion of existing marketing accounts into recurring revenue for Kasasa. Financial Institutions that ran ORB marketing saw an average increase in ROI of 215%. ​ My role on the team was to work with each channel owner to create templates that could easily get A/B tested, implemented, and scaled across 100+ Financial Institutions. Each channel, aside from Paid Search, required creative needs. I worked closely with the channel owners and ran hundreds of A/B tests to guarantee we were moving forward with the best creative and continued to optimize/scale from there. My efforts included creating the templates, reviewing A/B test results with channel managers, maintaining the templates, creating management tools for implementation/creative scheduling, and assisting with the implementation and delivery of Digital ads and Landing Pages. A-La-Carte Marketing Channels: Creative Samples per channel: ORB (Optimized, Results-Based Marketing): ORB (Optimized, Results-based) Marketing, bundled Kasasa's existing individual marketing offerings into a turn-key product that was tailored to each FI's individual needs and budget, and was constantly optimized with tested creative, proprietary segmentation, predictive analytics and audience optimizations. Creative Required: Template A/B testing The templates used for each channel were A/B tested to ensure we were using the most effective design for each campaign and product we were offering. From there we tested image selection and the copy used to ensure we were using the most effective imagery and language in our offerings. Imagery From here, we built out a library of images to be used within each campaign, across all channels for the whole year. This involved batch-processing hundreds of images for compliance to be used within social media and branding/watermarking campaign logos into images being used within certain campaigns. Implementation/Frequency The team came up with a cadence to regularly rotate the creative running within each channel. Digital display, Social media and Direct mail were the 3 channels that required regular maintenance of the creative being used. We were also offering 2 different campaigns, one that contained 3 subcampaigns, this resulted in the mangement of 192 total images to be used for our creative rotation schedule. MANAGEMENT TOOLS The team was tracking the implementation of these assets through excel spreadsheets (Fig 1.1 and 1.2) which became extremely hard to manage ​ There was a need to see all the images flighted for the year in one place with the tracking shortcodes and the channels they would be running in. Fig 1.1 Fig 1.2 As I began working closely with the channel managers and assisting with implementation- I realized a need for an internal interactive tool to help track images, their short codes, and the flight schedules across each campaign - I based this tool primarily on the needs of social and digital display which required the most frequent creative changes The first version of this tool can be viewed here: http://view.ceros.com/kasasa/main-nav/p/1 After receiving feedback from the team with about a year of use, a second version of this tool was created for external / client-facing use with some adjustments and added features. view version 2 here

< BACK // UI/UX DESIGN // KASASA B2B PRODUCT PAGES Built a design system for B2B product pages in both Adobe XD and Figma using brand guidelines. View brand guidelines here: https://view.ceros.com/kasasa/kasasa-brand-guidelines/p/1 Components: Interactive elements: click to view demo click to view demo Page Preview: With each product page there is a corresponding demo page and thank you page. Click buttons above to view page prototypes. Product page: Demo Page: Thank you page:

< BACK 3D LOGOS Modeled in Cinema4D

< BACK // BRANDING // BRANDING Car Wrap Design (client provided photographs) // right // // left // // back //

< BACK // UX/UI DESIGN // BESPOKE MARKETING Objective: create an interactive piece introducing new B2C Performance Marketing Initiative, Bespoke that would take clients and new prospects through a builder widget that teases how the program works. Role: Visual Designer, UX/UI Designer Contributions: - Led conversations around design to art director, copywriters and stakeholders (product and sales) - Designed and developed piece from conception / lo-fidelity and hi-fidelity wireframes to final piece using Adobe Illustrator, Adobe XD and Ceros. - created dozens of assets surrounding the final piece including digital ads, powerpoints, and sale slicks - continued to maintain and make revisions alongside copywriter and stakeholders Results: -Launched in Q4 of 2021 and generated 250K in revenue by the end of that year. -Enabled product and sales team to present and discuss new marketing initiatives to clients and stakeholders. User Profiles: This piece was meant to serve as both a hands-on tool that would enable sales to through their client calls/discussions and also as a standalone piece that prospects could walk through on their own if they come across this through marketing efforts or organically, Feature Planning: Worked with copywriters, and marketing stakeholders to decide on which features were to get added and how we presumed the layout would look. Wireframing and Prototyping: Initial lo-fi wireframe: The initial wireframe was laid out as a classic long-form infographic that outlined the steps that explained how the program worked. Challenges: The design wasn't streamlined and would take several minutes for CSM / Client to get through. Final lo-fi wireframe: The final wireframe contained a condensed widget that users could interact with to take them through a series of steps that outlines and demonstrates how the program works. Design decisions: V1 Prototype: Version 1: ​ Kasasa was in the process of a rebrand that was still unannounced at the time of this product launch. The challenge was to use the existing brand colors as shown below in a visually new way that would seamlessly transition to the new brand launch. ​ The goal was to create components and a layout that could be carried seamlessly into a new brand look without knowing what the end result of the new brand would be. ​ Old brand colors: Heuristics: Visibility: pulse animations were added throughout to lead users through the steps in the builder widget Match: The user is taken through the page with the two main categories then taken through a builder widget Consistency: Icons used at the top of the page are used within the builder widget Recognition: Steps are outlined for users to follow Flexibility: Users are able to navigate back and forth between each step at their own pace by using the tabs in the widget Help: Steps are listed out in a concrete way to accomplish the task with the addition of visual markers to help aid users along. Takeaways / User Analysis: -Step 2 involved choosing between 2 selections. The option to do this was possibly confusing for users / led to the least engagement out of all the other steps. Surprisingly, despite the confusion, the engagement did not fall off after Step 2. This led me to believe users were clicking through and engaging with the interactions multiple times throughout their experience. (Fig 1.1) ​ -The main CTA that led to the demo form was placed at the bottom of the page and got covered up once the user clicked on the pop-up button to show some samples. Only 71 users out of 141 knew to close the pop up to reveal the main CTA (Fig 2.1). This led to only 2% of users clicking the outbound CTA link. (Fig 2.2) ​ -The hover interaction on the top of the page that allows users to learn more about the product / channel offerings do not collect any data. I would likely convert this to a click function to track engagement / interest. Fig 1.1 (click to enlarge) Fig 2.1 (click to enlarge) Fig 2.2 (click to enlarge) Version 2: V2 Prototype: Version 2 (UI redesign): ​ Version 2 of this piece leverages the company's new brand colors and components, following design systems that were put in place across our B2C web and mobile experiences while also using components from version 1 of this design. Heuristic improvements: Visibility: I felt the design of the previous version felt cut off / split into blocks that didn't flow or encourage users to continue to move through the piece. The hover functions on the top icons of the previous design felt like a separate element from the rest of the piece. Match: With the divide in the previous design it felt like users were meant to select or take an action in the first section and it wasn't clear what that was. With this new design, I tried to leave room for users to read through the channel and product offerings, allowing them to hover over and learn more about the icons if needed as nuggets however this would not make a substantial impact in their overall experience. Consistency: Icons and colors are consistent within the entire design. Recognition: Rings around every icon in the previous version was confusing to users. This new version highlights only the icon that is meant to get selected. - A cleaner and more open design allow users to navigate through the piece in the correct order without feeling like each portion of the page are separate from one another. click here to preview version 2

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< BACK AUSTIN FOOD TRUCKS Featured Food Trucks: - Hey Cupcake - Paperboy - Curcuma - Baton Creole - Austin City Lemons Modeled and animated in Cinema4D

< BACK 2D/3D ANIMATION INTRO Short animation highlighting the 2D / 3D animation workspace and workflow - modeled, animated, and designed in Adobe After Effects and Blender 3.1 DEVELOPMENT STILLS // DETAILS Click to watch below: Directed / Designed / Animated by: Naomi Hia Program: Adobe Illustrator / Adobe After Effects / Blender 3.1 Music: 'Name' by Walz

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